What It’s Like to Work With Jennifer Boomer — Corporate & Commercial Production Process
I work closely with art directors, creative directors, marketing teams, and producers to execute photography and video that aligns with an established visual strategy. My role is to translate the creative brief into production reality — efficiently, collaboratively, and without unnecessary friction. Whether the project involves a tightly defined concept or a more open exploratory approach, I prioritize clarity, communication, and results that serve the larger campaign.
Pre-Production & Creative Alignment
Most projects begin with a planning conversation to confirm scope, visual direction, usage, timeline, and logistics. I’m comfortable working from mood boards, shot lists, brand guidelines, or campaign decks, and I’m equally happy to contribute ideas when helpful.
Pre-production may include:
Shot list refinement
Scheduling and run-of-show planning
Location coordination
Talent considerations
Wardrobe guidance
Equipment planning
Safety requirements for industrial environments
Production support as needed
My goal is to anticipate challenges early so the shoot day runs smoothly and predictably.
On-Set Collaboration & Direction
On set, I maintain a calm, organized environment that allows teams to focus on the work rather than the logistics. I provide clear direction to subjects while remaining responsive to real-time feedback from the creative team.
I’m comfortable working within a hierarchy where art directors or creative leads guide decisions, and I also step in decisively when leadership is needed to keep production on schedule.
You can expect:
Efficient pacing
Respect for the shot list and priorities
Minimal disruption to active workplaces
Clear communication with crew and stakeholders
Professional interaction with talent and employees
Flexibility when conditions change
The aim is to capture authentic, usable moments while maintaining control of lighting, composition, and continuity.
Working in Active Environments
Many assignments take place in functioning offices, hospitals, campuses, or production facilities. I plan accordingly to ensure safety, compliance, and minimal operational disruption.
When required, I coordinate with internal teams regarding access, PPE, restricted areas, or workflow constraints. My approach balances documentation with visual clarity — capturing real activity without interfering with it.
Talent, Employees & Real People
Projects may involve professional talent, company leadership, or employees who are not accustomed to being photographed. I guide subjects in a way that feels natural and respectful, helping them look confident without appearing staged.
This approach supports imagery that feels authentic while still meeting brand standards.
Efficiency & Production Flow
I understand that corporate and commercial productions operate on tight timelines. Whether the shoot involves a single executive portrait or a multi-day campaign, I structure the workflow to maximize output without sacrificing quality.
This includes:
Streamlined setup transitions
Consistent lighting when needed
Clear subject management
Coordination with internal contacts
Adaptability to schedule changes
Post-Production & Delivery
After the shoot, proofs are delivered via a private online gallery for review and selection. I work with experienced retouchers and editors to ensure final assets meet professional standards while remaining true to the captured moment.
Deliverables can include:
High-resolution files for print
Web-optimized versions
Cropped or formatted assets as specified
Licensing aligned with usage needs
Turnaround times are communicated clearly in advance.
Communication & Reliability
Throughout the process, I prioritize responsiveness and transparency. Clients always know where the project stands, what to expect next, and when assets will be delivered.
Many of my projects involve repeat collaborations, where consistency and trust are as important as creative output.