Jennifer Boomer | Social Content Producer

Selected Work + Approach

I created this page to share a curated look at my production work, along with how I think about building founder-led content that performs.

I’ve spent 10+ years producing content from concept through delivery. What excites me about this role is bringing that experience into a fast-moving, humor-driven, and highly intentional social content system.

What makes content worth stopping for

  • A strong hook in the first 1–2 seconds that creates curiosity or tension

  • Clear structure: setup → escalation → payoff

  • Content that feels spontaneous, even when it’s intentionally produced

How I approach content production

  • Plan shoots to capture multiple pieces of content in a single session

  • Build repeatable formats that can scale across weeks and campaigns

  • Capture extra moments, reactions, and variations to extend content lifespan

  • Balance structure (scripts, shot lists) with spontaneity on set

  • Think in terms of volume + iteration, not one-off content

How I’d approach founder-led content

Suzy already has a distinct voice that blends humor, honesty, and deeper insight. The opportunity is to translate that into a consistent content system—something that feels natural to her, but is structured to perform across platforms.

The goal isn’t just to create content—it’s to build repeatable formats that people recognize, return to, and engage with regularly.

Example content concepts

1. The Truth-Teller (Relatable + Sharp)

Observational humor rooted in real behavior and built for strong hooks and quick, satisfying payoffs.

2. The Guide (Unexpected Depth in Short Form)

Short, digestible insights on intuition, decisions, and personal growth. Delivered with clarity and personality.

3. The Creator (Real-Time Founder Energy)

Reactive, in-the-moment content that shows how ideas evolve, while blending humor with insight.

Example Video Concepts

1. Things We Pretend Aren’t Happening

Hook:
“We all pretend this isn’t happening…”

Execution:
Fast cuts of relatable bathroom behavior—spraying, opening windows, lighting candles—ending with a simple, humorous payoff.

This series is built for strong hooks, quick pacing, and repeatable variations.

2. How I Knew…

Hook:
“I knew this would work before we ever sold one.”

Execution:
Short, direct-to-camera storytelling that’s focused on intuition and decision-making, with a clear takeaway.

This series is designed to feel personal, insightful, and easy to produce in batches.

ONE-LINE PUNCH

Content that makes people laugh first, and realize it’s the brand second.

CLOSE

Thanks for taking a look. I’d love to bring both my production experience and content instincts to your team.

Jennifer Boomer Trammell

432-294-2252

info@jenniferboomer.com

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