Jennifer Boomer | Creative Producer
Selected work and a creative approach for Aligned Data Centers
OVERVIEW:
I’m a creative producer, photographer, and director with more than 10 years of experience taking branded photography and video from concept through final delivery.
My work has taken me onto active construction sites, into operating manufacturing facilities, and to remote locations, where careful planning and collaboration are essential. I’m ready to bring that experience to an internal team at Aligned, building a visual story for one brand while serving as the creative producer that delivers on time and on budget to its different stakeholders.
Selected Projects:
These projects highlight my experience producing content in working facilities, documenting construction, and telling the stories of the people behind a business and brand. Each shows how I bring creative direction and production planning together to serve a brand and its different audiences.
Big Bend Brewing Company
Terlingua Gold Beer Campaign - Big Bend Brewing Company
Role: Creative Producer
I produced a video featuring real residents of Terlingua, Texas, to bring Big Bend Brewing Company’s “the beer from out here” slogan to life. The story connected Terlingua Gold to the people, landscape, and way of life behind the brand.
I managed production from planning through delivery: scouted interview participants and locations, developed storyboards, helped prepare interview questions, and created B-roll shot lists, shoot schedules, and call sheets. Hired freelance vendors within budget and coordinated vendor agreements, certificates of insurance, and releases.
During post-production, I reviewed edits and coordinated leadership feedback. I oversaw delivery of short social videos and long-form content for YouTube and the website, while managing the assets in Frontify DAM to ensure stakeholders could easily access the correct content they needed.
Wabtec
My Approach at Aligned :
Let’s Connect :
Wabtec - Recruitment Photography & Video
Role: Creative Producer for Recruitment Video and Still Photographer for stills
Photographed Wabtec’s people and operations inside active manufacturing facilities, creating imagery that connected the company’s work with the people behind it. Worked within site safety requirements, wore required PPE, and adapted to operational constraints while photographing employees and their working environment. Frequently photographed from a boom lift to capture elevated views of the facility and its operations.
Led production of a recruitment video from pre-production through final delivery. Collaborated with managers across Wabtec’s departments to identify what to highlight about their teams and working environments, bringing those perspectives together into a cohesive story for prospective employees.
This project reflects the approach I would bring to Aligned: understanding different stakeholders’ priorities and translating them into focused, audience-specific content.
AMAZON - SMALL BUSINESS STORIES
Amazon - Small Business Stories
Role: Creative Producer
Produced branded videos highlighting small-business owners who use Amazon, connecting the company’s services with the people and businesses behind them. The project supported Amazon’s outreach to the small-business community through stories grounded in owners’ experiences.
This work demonstrates my ability to translate a company’s goals into human stories for a specific audience, an approach I would bring to Aligned’s customer and community content.
I would start by understanding what each team needs from the content, then build a production plan that makes the most of each site visit. A coordinated shoot could capture employee stories, facility photography, and video for recruitment, sales, brand communications, and community engagement.
My approach combines creative storytelling with careful production planning: coordinating site access and safety requirements, managing crews and budgets, and keeping stakeholders involved through approvals. After delivery, I would organize approved assets with clear metadata, permissions, and usage information with DAM so teams can easily find and use what they need.